Advertising Flash Drives: Types And Applications

Advertising pen drives (USB flash drives) are increasingly used. Apart from advertising aspects, they often play an important utility role for companies to transfer valuable data.

Advertising flash drives can be divided into several main categories, depending on the material used to make the housing (incl.metal, plastic, glass, wooden).

For metal flash drives, the preferred logo branding method is laser engraving. It is a much more durable marking method than digital printing or screen printing, mainly used for plastic flash drives.

A very interesting solution is licensed glass flash drives, the crystal/glass coating that allows engraving a logo or an element in 2D or 3D. The last category – Wooden flash drives offer a wide range of options for the same type of wood from which the housing is made. A laser engraving or a color print is made on the wooden surface.

What to pay attention to when buying advertising flash drives?

It is worth knowing that the price varies depending on the selected advertising flash drive model. If, for example, we need a USB flash drive as an advertising gadget to give away during fairs or events, we usually look for an economical solution from a proven supplier who will also provide us with the appropriate quality of components (Flash memories) with cheaper USB flash drives.

We want a higher class of advertising flash drives that will meet the utility v alues ​​- it is worth considering the options of branded flash drives, which are a bit more expensive but have better technical parameters (including reading/writing).

Some of the branded USB flash drive manufacturers (including Kingston, PQI), seeing great potential for marking with the Flash Customer’s logo, introduced special programs, thanks to which the producer’s markings on the casings are negligible. This gives enough space for engraving or printing a logo. We achieve the perfect combination: a branded USB flash drive is also an advertising flash drive!

Invention – from “EEPROM” to “Flash”

The inventor of the flash drive is a Japanese Dr. Fujio Masuoka, who joined Toshiba in 1971. Dr. Masuoka started work there on the concept of new mass storage. He focused on developing technology that allowed the storage of recorded information even without access to power. It is worth mentioning that at that time, it was an amazing technical challenge. As Masuoka talked about his venture: “Simply put, I wanted to create a chip that would one day replace all other memory technologies on the market.”

To implement such a bold plan, he recruited four other capable engineers in his laboratory. Consequently, in 1981, he filed patent documents relating to EEPROM (electrically erasable programmable read-only memory). His colleague Sho-ji Ariizumi simplified the name of the invention as “flash memory” because the ability of transistors to erase data in a fraction of a second reminded him of a camera flash.

The tension between Toshiba and Masuoka developed over the years as Toshiba continued to focus primarily on DRAM (dynamic random-access memory) rather than Masuoka’s work. Intel used it cleverly, taking the market reign over flash memory. The market is now worth a multi-billion dollar market with industry and integrated circuitry present in virtually everything from USB flash drives to computers, cars, and smartphones.

Masuoka left Toshiba in 1994 and returned to Tohoku University in Sendai, Japan, to become a professor of device technology.

While Ajay Bhatt is a computer architect from Intel, who was assigned in 1994 to develop a standard USB (Universal Series Bus) interface, in the early 1990s, users had to use countless plugs and connections for devices such as parallel and serial ports, expansion cards, and more. Bhatt and his team concluded that there was an easier way to use peripherals (devices added to a computer to increase usability and performance, such as a mouse or keyboard). This idea helped to develop a uniform interface – USB.

While the two pioneers in technology didn’t directly create the flash drive prototype, their legacy is undeniable because flash memory is the essential component of the body of a storage device.

 In contrast, the creation and patenting of the first flash drive are attributed to Dov Moran and his company, M-Systems, founded in 1989. He created DiskOnKey. It prided itself on its appearance and features that we associate with today’s pen drive (USB stick) in a plastic housing, LED indicator, a key loop, and a metal USB connector – often used as advertising pen drives with engraving.